![]() The overall adoption of “bloke core” style from certain groups on social media platforms like TikTok has also aided its momentum. The Humanrace Samba Colors collection offers a premium take on the casual low-top that first debuted way back in 1949 and has seen a resurgence in the lifestyle space as of late, thanks in part to collaborations from British designer Grace Wales Bonner. For his latest project, Pharrell reimagines another classic silhouette from the Adidas archive with a six-pack of Sambas. Pharrell’s collaborative relationship with Adidas kicked off in 2014 and has spawned everything from 50-colorway collections of Superstars to original silhouettes like the NMD Hu and Hu NMD S1 Ryat boot that have been met with varying degrees of interest in the marketplace. “The guy is always moving forward and I think each project he does he’s just adding to his database of references and knowledge. He never really looks back,” says Humanrace chief creative office Edward Robinson. So Pharrell still finding ways to elevate the projects he releases with Adidas in the ninth year of his partnership is something to applaud. ![]() ![]() A 10-year partnership with a brand is no small feat, even if the collaborator is Pharrell, someone who has been influencing how many of us get dressed and approach fashion for double that amount of time.
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